Nappy of the Future?

London, June, 2010

We just completed an analysis on the ‘nappy of the future’ for Seymour Powell. Looking at a range of existing international customs of nappy usage, existing products and emerging trends on new materials. Interestingly about half of the world’s children never wear nappies! The research revealed a whole lot of unsustainable facts and figures  – especially with regards to environmental impacts from waste management to water and energy inefficiencies. However the research also offered some compelling insights to opportunities for innovating new product-service systems.


Lundebye & Tham is a creative design and research consultancy that offers ideas, talks, workshops and strategies to inform and inspire sustainable futures.

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