Mistra, Sweden, 22 Mars, 2011

Mistra, the Foundation for Strategic Environmental Research, has awarded 40 million Swedish Kronor to a transdiscpilinary research programme on sustainable fashion exploring new business models, design and innovative materials, sustainable consumption and consumer behaviour and policy. The funding was won by a consortium coordinated by SP Technical Research Institute of Sweden and partners include Stockholm School of Economics, Konstfack University College of Arts, Crafts and Design, as well as H&M. This is Mistra’s first venture into fashion. Mathilda has been a member of Mistra’s board since 2008 and has supported the development of the call, which came out in 2010. See more here.