Design for Behaviour Change

Designers are in the business of designing for behaviour change. Les Robinson’s article in The Guardian: how the science of behaviour change can help with sustainability’  discusses the role of design in enabling sustainable futures and says: “one of the biggest changes to the practice of social change in recent years has been the entry of design professionals into the field. They bring a system of thinking based on immersive research, wide ranging inspiration, prototyping, piloting and redesign” (Robinson, 2011). As part of a multi-disciplinary effort it is good to read the acknowledgement on how design can contribute to important change.


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