
Good for Nothing, London 20 - 22 January, 2012
Anette did some ‘good for nothing’ this weekend to help three social innovators in their endeavours to contribute to social good. Occupy Blue Monday was a 48 hour ’creative, collaboration gig’ bringing together a large diverse group of talented people. With a love for stories, Anette was captivated by the POP UP Festival of Stories, an amazing initiative for children set up in 2011 and run by Dylan Calder to “celebrate books, stories, and the people who make them”. Of course much much more than this, the team collaborated to clarify the purpose and mission of the initiative, provide a pertinent communication strategy as well design some product-services to enable the initiative to become sustainable over time. It was intense and seriously fun.
January 26, 2012
Category: Happenings, Uncategorized, What's up
Tags: collaboration, storytelling

10MW Aerogenerator X © 2010 Wind Power Limited & Grimshaw
Anette has been working with Theo Bird founder of Wind Power Limited on refining a set of 14 project principles for the Aerogenerator – an innovative offshore wind turbine. Inspired by Kelly Johnson’s Skunkworks, these guidelines for advanced research and innovation in cleantech were generated with input by several established partners to the Aerogenerator project such as Grimshaw Architects, Virgin Galactic etc. The purpose of these principles is to tell the story of the project and invite audiences to share experiences in developing and managing complex projects. The role of sustainability is inherent in the project principles in terms of design, function and business case. The 14 project principles for the Aerogenerator were presented yesterday at the Helen Hamlyn Center at the RCA, and will shortly be presented at Cranfield University and at the British Council’s Everything Forever Now symposium in Bangkok which has been curated by Wallpaper magazine’s Editor at Large, Henrietta Thompson.
January 19, 2012
Category: Consultancy, What's up
Tags: narrative, principles, windpower

Goldsmiths, University of London, 18th October, 2011
Anette delivered a workshop and talk for the seminar series: Methods & Processes for all the design students across the Master programmes at Goldsmiths. Together with Hannah Jones, programme leader for MA Design Futures at Goldsmiths the students got to explore the life cycle of a selection of everyday objects in a tactile and qualitative way as well as get an overview of how sustainability informs new visions, strategies and frameworks for design. This sparked some interesting debates on some of the paradoxes and contradictions many products such as: a Patagonia fleece jacket, a wooden stapler or a Guerlain powder refill container may pose, and what more it offered opportunities to rethink about use and adequate lifespan of products.
October 19, 2011
Category: Talks, Teaching, Workshops
Tags: analysis, design, sustainability

Raffles Design Institute, Shanghai, 26 August, 2011
Mathilda delivered a talk to the fashion students of Raffles Design Institute in Shanghai. Two students have been invited to create outfits for the exhibition Eco-Chic – Towards Sino-Swedish Sustainable Fashion. The talk provoked some good discussion on how sustainable fashion may be possible considering the pressure to achieve low price. Mathilda was excited to meet both students and staff, including Alen Poropat, who teaches sustainability at Raffles. Hopefully there can be more collaborations in the future!
August 27, 2011
Category: Talks, Teaching, What's up
Tags: China, fashion, sustainability

Shangtex, Shanghai, 25 August, 2011
Mathilda delivered a workshop on sustainability to Chinese fashion designers in Shanghai. The event, hosted by the Swedish General Consulate and Shangtex, took place in preparation for the opening of the exhibition Eco-Chic – Towards Sino-Swedish Sustainable Fashion in October. The exhibition, which was developed by the Swedish Institute, and for which Mathilda has been an expert advisor, showcases Swedish sustainable fashion and has been touring major cities, including Berlin, New York and San Francisco. For its Chinese launch, the exhibition will be enriched by outfits developed by renowned Chinese Designers, and students from Raffles Design Institute. See more here.
August 26, 2011
Category: Talks, What's up, Workshops
Tags: China, fashion, sustainability

Chinese Arts Centre, Manchester, 6 August - 17 September 2011
Everything Must Go is a new playful and provocative project by Foreign Investment (that Anette works with) at the Chinese Arts Centre in Manchester. For six weeks the space serves as a depot, workshop and showroom – where unwanted objects ‘Made in China’ are transformed and given new lease of life. A grand art sale will take place on the 16. And 17. September where everything must go – a golden opportunity to invest in tomorrow’s art today!
August 22, 2011
Category: Happenings, What's up
Tags: art, China, consumption, gold

Sweden, June, 2011
Mathilda is proud to be one of nine finalists for the Änglamark sustainability Prize of 2011. She was nominated for her active involvement in fashion and sustainability. The Änglamark prize is Swedish Coop’s initiative to “encourage good initiatives within the realms of environment and ecology” and to “give well deserved encouragement to individuals who make contributions to the environment.” The prize was started in 2002. This year the theme is resource use. See here.
June 13, 2011
Category: What's up
Tags: fashion, sustainability

London, March/ May, 2011
After having recently completed a couple of projects for Space Doctors providing insights on ‘norwegianness’, Malcolm Evans, Founder of the company said about our work:
Lundebye & Tham provided Space Doctors with brilliant insight into evolving cultural meanings & semiotic codes around ‘Norwegianness’ on two 2011 projects, one for a major bank and the other for a global provider of environmental solutions. Building on a history of highly successful work for us in cultural and design semiotics.
May 24, 2011
Category: Consultancy, Research, What's up
Tags: insight, semiotics

Mistra, Sweden, 22 Mars, 2011
Mistra, the Foundation for Strategic Environmental Research, has awarded 40 million Swedish Kronor to a transdiscpilinary research programme on sustainable fashion exploring new business models, design and innovative materials, sustainable consumption and consumer behaviour and policy. The funding was won by a consortium coordinated by SP Technical Research Institute of Sweden and partners include Stockholm School of Economics, Konstfack University College of Arts, Crafts and Design, as well as H&M. This is Mistra’s first venture into fashion. Mathilda has been a member of Mistra’s board since 2008 and has supported the development of the call, which came out in 2010. See more here.
March 22, 2011
Category: Research, What's up
Tags: fashion, sustainability

Regent's College, London, 4 February, 2011
In February 2011 Anette designed and facilitated two workshops for the development of MA Creative Leadership for the School of Psychotherapy & Counselling Psychology and Regent’s Business School at Regent’s College London. The aim of the workshops was to support the project in finding direction in a complex and wholly new approach to postgraduate study within Regent’s College. The mission was to seek out commonalities and language from a trans-disciplinary team of specialists in psychology, business, management, mediation, psychotherapy and as well as theatre and the arts, design, international relations and politics and to generate ownership, partnerships and a holistic understanding of the programme.
February 25, 2011
Category: Consultancy, What's up, Workshops
Tags: metadesign, process, transdisciplinary

Oslo National Art Academy, Oslo, 18-20 October, 2011
This year the Master students were asked to take their new campus as a starting point to explore broader lifestyle issues in terms of social and environmental impacts. The aim was to help understand their new community at KHiO, both within the institution as well as it’s relationships with the neighborhood. Together with Hannah Jones from Goldsmiths, the students got to experience a metadesign process by taking part in a series of collaborative workshops with the aim of synergizing interdisciplinary design teams; co-design different design interventions; challenge views of what design is and what it could be.
November 11, 2010
Category: Research, Talks, Teaching, What's up, Workshops

Galleri Format, Oslo, 25-30 October, 2010
Foreign Investment recently completed a new work consisting of several workshops, an exhibition and performance in Oslo. This unique, culturally and site-specific work used ‘child labour’ to transform unloved and discarded toys into golden objects of desire. With their efforts and play the children assisted in raising funds for other children in need in their own town. Read more here. The project was commissioned and produced in collaboration with Mesen Kulturprodusenter and funded by Arts Council Norway and Oslo Kommune.
November 5, 2010
Category: Happenings, What's up
Tags: art, charity, participative, play

London, July, 2010
Recently we did an analysis on emerging trends in surface care for Space Doctors and their client – a major player in the industry. We looked at how consumers are choosing products to clean their homes alongside trends for the future home. Signals point to homes becoming less like machines and more like living organisms, which will lead to interesting shifts both in consumer behaviour and products.
July 22, 2010
Category: Consultancy, Research, What's up
Tags: futures, home, industry, insight

London, June, 2010
We just completed an analysis on the ‘nappy of the future’ for Seymour Powell. Looking at a range of existing international customs of nappy usage, existing products and emerging trends on new materials. Interestingly about half of the world’s children never wear nappies! The research revealed a whole lot of unsustainable facts and figures – especially with regards to environmental impacts from waste management to water and energy inefficiencies. However the research also offered some compelling insights to opportunities for innovating new product-service systems.
June 22, 2010
Category: Consultancy, Research, What's up
Tags: consumption, innovation, insight, materials, rituals
Anette was invited to talk at Regents Business School in the context of their lecture series ‘Sustainability monthly’ for staff and students in Global Business & Sustainability Management. The talk explores the relationships between design, sustainability and business using different examples and highlights how business can benefit from actively seeking sustainable design strategies to gain innovation and competitive advantage, and how sustainable design is becoming a valuable strategy for future-proofing a business.
March 25, 2010
Category: Ideas, Talks, What's up
Tags: business, strategy, sustainability

Romsås, Oslo, 12-16 October, 2009
This week-long Socially Responsive Design (SRVD) project with the first year MA Design students at Oslo National Academy of the Arts, used design research and metadesign tools to initiate a research project on potential meeting-spaces for local inhabitants at Romsås in Oslo. Through a series of presentations and workshops we challenged the students to question their assumptions on diversity and to develop their roles as designers beyond their traditional expertise.
October 18, 2009
Category: Research, Teaching, What's up, Workshops
Tags: design, education, metadesign, transdisciplinary

St Luke's Community Centre, London, 26 September 2009
The MetaboliCity Research Project at Central St. Martins College of Art and Design is developing and testing several Grow-Labs in the city, experimenting with hydroponic, solar powered window farms, etc. The one-day interdisciplinary workshop at the Shoreditch Trust, co-designed and facilitated by Anette, brought together several different types of communities in London involved in these urban experiments with the aim to build future visions and seed a community of communities.
September 29, 2009
Category: What's up, Workshops
Tags: ecology, metadesign, urban farming

Merseyside, UK 13-17 July, 2009
Anette participated on an arts based research project as a creative catalyser with the Aspire Trust for a secondary school in Merseyside. Using participative research methods, the pupils became researchers alongside the ‘experts’. The aim was to capture a reflection on how creativity is perceived in the school’s learning environments and subject matters to help staff develop and enhance their practice as educators.
July 24, 2009
Category: Consultancy, What's up
Tags: creativity, education, experiential
Stockholm Fashion Week by Berns in collaboration with Antonia Ax:son Johnson Foundation for the Environment hosted the seminar Fashion and Sustainability – paradox or opportunity? where Katharine Hamnett shared experiences from her passionate work for a more sustainable fashion world. Mathilda gave an opening speech and moderated the session.
July 20, 2009
Category: Talks, What's up
Tags: fashion, sustainability

Almedalen, Gotland, Sweden. 1 July, 2009.
Each summer Almedalen, at Gotland – an island off the eastcoast of Sweden, gathers representatives from political parties and a wealth of interest groups for a week of debates and discussions. Mathilda gave a presentation on fashion and sustainability in a seminar offered by the 1.6 Million Club – an organisation dedicated to women’s health.
July 2, 2009
Category: Talks, What's up
Tags: fashion, health, sustainability