
Merseyside, UK 13-17 July, 2009
Anette participated on an arts based research project as a creative catalyser with the Aspire Trust for a secondary school in Merseyside. Using participative research methods, the pupils became researchers alongside the ‘experts’. The aim was to capture a reflection on how creativity is perceived in the school’s learning environments and subject matters to help staff develop and enhance their practice as educators.
July 24, 2009
Category: Consultancy, What's up
Tags: creativity, education, experiential
Stockholm Fashion Week by Berns in collaboration with Antonia Ax:son Johnson Foundation for the Environment hosted the seminar Fashion and Sustainability – paradox or opportunity? where Katharine Hamnett shared experiences from her passionate work for a more sustainable fashion world. Mathilda gave an opening speech and moderated the session.
July 20, 2009
Category: Talks, What's up
Tags: fashion, sustainability

Almedalen, Gotland, Sweden. 1 July, 2009.
Each summer Almedalen, at Gotland – an island off the eastcoast of Sweden, gathers representatives from political parties and a wealth of interest groups for a week of debates and discussions. Mathilda gave a presentation on fashion and sustainability in a seminar offered by the 1.6 Million Club – an organisation dedicated to women’s health.
July 2, 2009
Category: Talks, What's up
Tags: fashion, health, sustainability

Tällberg Forum is a global think tank set up to explore the question “how on earth can we live together?” Once a year it gathers some 50o experts in sustainability from all over the world in the beautiful village of Tällberg.
Mathilda was there learning and contributing in a session on the future of consumption – ‘The last taboo?’ The forum brought many insights and special experiences. One of the most interesting parts was the simulation of the climate negotiations to take place at the UN meeting in Copenhagen in December, 2009.
June 29, 2009
Category: Talks, What's up
Tags: consumption, sustainability, think-tank
Every year the current students on the MA Design Futures at Goldsmiths, University of London, present their developing ideas for their dissertations to an audience of professionals. These presentations help them direct their thinking towards their potential readers. This year’s group was diverse in terms of ethnicity and interests and the subjects ranged from Office Design in Iran, to Sustainable Storytelling. One really interesting project was by Ivan Nascimento’s, who works as a graphic designer for the charity Cafod. His research highlights an interesting shift in visual communication where corporations and NGO’s are competing for attention and becoming uncannily similar. This links up to our recent findings in Swedish media.(link)
June 6, 2009
Category: What's up
Tags: charity, design, education, ethics, Ideas, thinking

We just finished a media scan and analysis of Swedish media for a client and found a strong trend in how charities are advertising in mainstream fashion and lifestyle magazines. The visual communication is appropriating distinctly commercial features with references to famous brands such as IKEA (Save the Children) or famous fashion photographers like Richard Avedon (Stockholm’s Stadsmission). This new upsurge in charity ads make us ask whether this is due to the economical crisis; if it is responding to a higher demand for ethical consumption; or if charities are simply becoming more media savvy?
May 12, 2009
Category: Ideas, What's up
Tags: consumption, ethics, insight, media
Kiev, Ukraine. 14 March, 2009.
Mathilda gave a lecture on fashion and sustainability at the opening in Kiev of Eco Chic – Towards Sustainable Swedish Fashion, a touring exhibition curated by the Swedish Institute.
March 15, 2009
Category: Talks, What's up
Tags: fashion, sustainability

Goldsmiths, University of London. 24 February, 2009
Lundebye & Tham presented a talk and did a workshop on ‘the future of consumption through the lens of sustainability’ with the students on MA Critical Design at Goldsmiths, University of London. The students worked in groups to come up with future scenarios. We especially liked the suggestion that future consumers should be termed caretakers.
February 25, 2009
Category: Teaching, What's up
Tags: consumption, futures, scenario, sustainability

Stockholm, Sweden. 5 February, 2009. Pecha Kucha.
Mathilda participated in Pecha Kucha Night organised by Svensk Form at Berns during Stockholm Design Week. She dedicated her 20 slides and 6ish minutes to how we can design shared learning experiences with examples of methodology from the Lucky People Forecast project, the metadesign research, workshops in Bandung, Indonesia and teaching on the MA Design Futures, Goldsmiths.
February 6, 2009
Category: Research, Talks, What's up
Tags: design, metadesign, methodology, sustainability

Tate Liverpool, UK. 17. January, 2009. by Foreign Investment
Anette was at the Tate Liverpool with foreign investment presenting another version of the audible tableau vivant of the ‘Immaculate Conception‘. This time it was a formal afternoon tea party with two-dozen invited guests, from the vicar, the scientist, the artist, and mid-wife etc. all locked into a perpetual discussion of the vexed question of science and fecundity. Once delved into the topic of biomedicine, questions of ethics and aesthetics, economy and diversity are sure to occur.
January 20, 2009
Category: What's up

Hong Kong, 6. - 9. October, 2008
Lundebye & Tham participated in the Design & Emotion conference hosted by the School of Design, Hong Kong Polytechnic University. The conference theme was Dare to Desire and we contributed with a paper and a scenario workshop – exploring experiential aspects of sustainability.
October 11, 2008
Category: Research, Talks, What's up, Workshops
Tags: design, experiential, metadesign, sustainability

Turin, Italy. 10-12 July, 2008. Changing the Change.
The conference Changing the Change brought together designers and researchers working in the field of sustainability from all over the world. A strong theme was the role of design and the designers – pointing to extended quality criteria, transdisciplinary teamwork, and a design that doesn’t necessitate material outcomes. Of particular interest was how designers can use their creative and visual skills in communicating sustainable visions.
Mathilda participated with Hannah Jones, a colleague at Goldsmiths and the Metadesign research project, contributing with a paper. Metadesign tools – Designing the seeds for shared processes of change explores a series of approaches and tools that can facilitate collaboration across design disciplines and beyond.
July 13, 2008
Category: Research, Talks, What's up
Tags: design, metadesign, multidisciplinary, sustainability

- Deepend, New York, June 2008
What are the emerging trends for digital media in relation to sustainability? Anette gave the presentation Sustainable – Digital for Deepend in New York City to initiate a dialogue on how to address impacts and opportunities.
June 23, 2008
Category: Consultancy, Ideas, Talks, What's up
Tags: insight, sustainability, technology

Borås, Sweden. 1 February, 2008. The Future of Fashion.
The Future of Fashion – how can fashion contribute to sustainable development?, a conference at University of Borås brought together a range of view points including those of Simonetta Carbonaro (Professor design management and humanistic marketing) and Karin Stenmar (Dem Collective). Mathilda gave a lecture on the theme of systemic perspectives on design, trends and lifestyles
February 2, 2008
Category: Talks, What's up
Tags: fashion, sustainability

Munich, Germany. January 29, 2008. Volvo Sports Design Forum.
This year’s Volvo Sports Design Forum at ISPO in Munich, was dedicated to the theme of eco-design, with speakers such as Hunter Lovins (Natural Capitalism Solutions), Michael Braungart (Cradle to Cradle) and Simonetta Carbonaro (Domus Academy) sharing their knowledge. Mathilda was a moderator and speaker and gave an interview - see and listen to it here.
February 1, 2008
Category: Talks, What's up
Tags: business, design, product-service-systems, sustainability

Swedish Luxury, Stockholm - 28. June, 2007
In the context of the launch of the executive S80 to the International lifestyle press, Volvo cars wished to present their new luxury car, by looking closer at where the concept of luxury is going? By unpicking the concept and looking at societal and consumer trends we took a closer look at aspects of Swedish luxury. Reconstructing luxury focused on 3 aspects: the luxury of feeling (celebrating quiet beauty, good craftsmanship, attention to details and personal space), The luxury of caring (enjoying good relationships, closeness to nature and safety) and the luxury of thinking (designing clever functionality and intelligent aesthetics for confident people).
In partnership with Jung relations in Stockholm, Mathilda presented the ideas on Swedish Luxury in a talk and also moderated a panel debate on the topic. All the guests at this event got to get a crash course in eco-driving…
July 30, 2007
Category: Ideas, Research, Talks, What's up
Tags: automotive, experiential, insight, luxury

London College of Fashion, UK, 30. April, 2007
We were commissioned to hold a talk and a workshop for 50 Staff and fashion students on ‘sustainable fashion futures’ during London College of Fashion’s “Green is the New Black” – a week of awareness-raising on fashion and sustainable development. The futures scenario workshop we designed questioned the fashion brand of 2027 spurring values such as craftmanship, heritage, local, sharing, participation, slow fashion and emotional attachment.
April 30, 2007
Category: Talks, What's up, Workshops
Tags: education, fashion, futures, values

We worked with Trèves in Paris, to deliver a Sustainability trends communications for their use with their Major OEM clients. The presentation is based on four themes that illustrate designability: the marriage between design and sustainability. The contents were designed to tickle conversations about new ways forward in the industry.
February 28, 2007
Category: Ideas, Research, What's up
Tags: design, insight, semiotics, sustainability